In todays marketplace on the Internet, it is getting harder for a search engine like Google to distinguish between good web sites and not so good web sites. One important part of Google's ranking algorithm, which determines how high a web site is to be placed on Google for a certain keyword, is how many good themed links are pointing to the web site?
A link being pointed to your web site from someone elses web site is basically seen as a "vote" for your web site. So the more "votes" or links you get to your web site, the higher Google is likely to place your web site in there results.
However you do need to be cautious when you are developing your link strategy, as links from unrelated web sites and links from not very good sources or bad neighborhoods as Google calls it, could cause problems for your web site.
Our link strategy service at Net Marketing Solutions combines paid links with free links from reputable directories and web sites.
If you are in a competitive area, we may also run a reciprocal link strategy for your web site, however alot of times reciprocal links are not needed and one-way links are preferred by us and the search engines.
For more information on a link strategy for your web site, please contact us
|
